2.3.-AMARILLO

segunda  temporada 

Jimmy struggles with client outreach and decides to shoot a TV commercial for Davis & Main. Mike begins an investigation.




Sorry about the hiccup, folks.

Won't be long.

You got five minutes.

Howdy, folks!

Can someone tell me if
Mrs. Alma May Urbano is on board?

Alma May Urbano?

There you are!

Hello, dear.

Very good to meet you.

My name's Jimmy.

I tried to visit
you at Sandpiper,

but they wouldn't allow me to.

Hey, you know what?
It doesn't matter.

I saw your bus broken down.
Here you are! Lucky me!

Do you prefer to be called

Mrs. Urbano or Alma May
or just plain Alma?

My last name is McGill,
but you can call me Jimmy.

Hey, everyone.
My name's Jimmy McGill,

I'm an attorney at law. But...

Don't mind me.

Just talk amongst yourselves.

Now, Alma May, do you recall responding
to a mailer from my law firm,

Davis & Main of
Santa Fe, New Mexico?

I... I don't know.

We were looking to help
any Sandpiper residents

who may have been overcharged for
basic goods and services.

Now, does that ring a bell?

Oh! Maybe. Was it yellow?

It's canary yellow.
I picked that color myself!

Well, ma'am, I'm here to make sure you
get your money back.

What're you talking about?
Who took Alma May's money?

Uh, well, that's a
very good question.

And thank you for asking, Mister...

Amos. Amos Lydecker.

Mr. Lydecker, Jimmy McGill.

Now, nobody took
anybody's money, exactly.

Okay? It's not like the
Sandpiper people, you know,

put on a ski mask and mugged
Alma May here at gunpoint.

So, I want you to put that mental
image right out of your head.

See, what we're talking about here

is more of a...
It's just a discrepancy.

It's just a little thing.
It's fairly innocent.

But, we need to fix it.

You follow me?

Well, put it this way.

Alma May, let's say you're out
on a date with your boyfriend.

You do have a boyfriend, right?

Ah! You don't? Come on!

Alma May's holding out on me.

Do you have a nephew?

Nephew? Oh, yes. Steve.

Okay, Steve,
is he a good guy?

Yes, very good.

Okay. So let's say you and Steve
go out to dinner at,

well, Birdie's.

That's where you're
all headed today, right?

All right.

So, both of you
have a great meal.

Chicken fried steak and
green beans, and it's all perfect.

Here comes the check...

"Hey, wait a dog-gone, 24 bucks
for a side of buttermilk biscuits?"

- That doesn't sound right now, does it?
- No.

No, it does not. It sounds like
something got added up wrong.

Well naturally, you send your nephew,
Steve, to talk to the manager.

And naturally, the manager
corrects the mistake.

And what's more,
he gives you a coupon

for a free meal next time you come in.
How about that!

Well, that same kind of thing is what
happened at Sandpiper Crossing.

And nothing makes me sadder

than to see people
of the Greatest Generation,

people like my
own Nana and Bobo,

getting overcharged
by some great big company.

Even if it was an accident.

Now, I know that
the good people

at Sandpiper want
to make this right.

Sooner or later.

But you know what?
Well, sometimes,

it's just easier

if you get your nephew, Steve,
to go take care of it for you.

And that's how I
want you to think of me.

Georgiana. Hey there, Georgie Girl.
Thank you.

Oh! It's all there,
everything I need.

Thank you so much.
Enjoy your lunch.

Alma May. You did it.
Thank you so much. Thank you.

Thank you, Henry.

All right. Hey, Sue...

Okay.

Beautiful penmanship!
A lost art...

Schweikart and Cokely are
pursuing an aggressive strategy,

but looking at
the relevant case law,

I don't think it's going to play
with this magistrate judge.

I've read over a dozen of
her rulings, all of which

have sided with the plaintiff
on cases like this.

I've included a memo to that
effect in today's materials,

which you can
peruse at your leisure.

Thanks, Erin. How about we
move on to client outreach?

Jimmy?

You still with us?

Uh...

I'm going to save you
from having to brag.

Over 200 new Sandpiper clients
signed over thepast three weeks.

Well done, Jimmy.
Thank you.

Thanks, Cliff.

Uh, right now,
we're in the process

of mapping out
the entire Southwest,

targeting the largest
Sandpiper facilities first.

Phoenix, Colorado Springs,
Fort Worth, Provo.

That's just for starters.

Ideally, my goal, another 200
by the end of the month.

With this many folks, we have an
excellent shot at a solid batch

of plaintiffs for the classes
in each district.

Excellent. Look forward
to the next report.

On to a stickier wicket,
coordinating actions.

Um, sorry.
Before we move on.

I'd like to go back to client outreach,
just for a moment.

Looking over
these numbers, here.

Really astonishing results,
Jimmy. Incredible.

Your last trip to Amarillo,

you came back
with 22 new clients?

Twenty-four.
Twenty-four.

I'm confused.

Um, how many people
out there actually

responded to
our direct mailer?

One.

Hmm. Oh, right, yeah.

A Mars Alma May Urbano.

But you got 24 new clients
from this one response?

That is...

Wow!

Well, you're welcome. I mean,
what, is there a problem?

Well, might not some parties,
the opposing counsel for example,

see this differential
and conclude that

there may have been some
solicitation involved?

I did not solicit.

I'm just wondering how you
account for your success.

Because it will definitely raise eyebrows
over at Schweikart and Cokely.

I'm sorry, but it will.

Particularly in a case
involving seniors

for whom
the ethical guidelines

on solicitation were virtually
created by the ABA.

Chuck, I'm sure that...

Jimmy, if you could clear this up
that would be helpful.

I went to Amarillo to
confer with the client

and to make sure that we had
a solid good-faith basis

for our case there.
Overall.

As many of you are aware,

I've visited more than
my share of retirement homes.

These are close-knit communities.
Let me tell you,

word gets around real fast.

Dorothy in Phase 2 gets a new
Rascal Scooter, well, it's big news.

So these other 23 residents,
they approached you?

Cliff, they heard the scuttlebutt
before I crossed state lines.

And I certainly didn't have
to go knockin' on any doors.

And is it any surprise
that they wanna

speak with
the guy who was there

to show them they may have
money coming their way?

I gotta tell ya, with all that in mind,
I should've done better.

Makes sense. Howard?

Chuck?

We good to move on?

And, Chuck, not incidentally,

it is absolutely vital
that we dot our I's

and cross our T's here.

Invaluable. So, thank you.

The price of excellence
is eternal vigilance.

Indeed.

Coordination. I believe
that's where we left off.

That's right. Brian, this is your thing,
so why don't you take this?

Sure.

Considering the dimensions
of these cases,

taken together
and individually,

it makes sense to designate
someone to handle the scheduling.

What I'm proposing is that we
create a small team at D&M

dedicated specifically
to coordinating

all elements of the
individual actions.

We'll loop in HHM
when anything...

Brian. I'm sorry.
Excuse me for interrupting.

I just want to say that
I take Chuck's point.

I do.

I mean, this is like a
"wife of Caesar" type thing.

There can't even be a hint of
solicitation, so I'm gonna pull back.

No more meet-and-greets
at Sandpiper facilities.

I'll find another way
to proceed.

Well, Jimmy,
we'll leave that up to you.

You know, client outreach
is your department.

Uh, where was I?
Okay, right.

If we have a more
consolidated nerve center

here in New Mexico,
where the...

Hey, Kim, where can I get a copy
of that Neiderman deposition?

I've got an extra Neiderman, Jimmy.
You can have one of mine.

Oh, wow, thanks, Erin.

No worries.

Shoot.
Where did I put that?

Thanks that's...

Man, can you believe
Chuck in there?

I mean, Jesus.
Solicitation?

Let me tell you, when we were
building this case,

I was chasing down
eighty year old mall walkers.

That was solicitation!
But did he say "boo"?

Bullshit, he did!

What happened in Texas?

Nothing. I did my job.

You didn't do a song and dance
in the day room for the old timers?

No! No.

Not in the day room.

Jimmy, you know solicitation can
get you disbarred. This matters.

Well, here's what
I think matters,

twenty-four senior citizens
now have representation.

Before I went they didn't even know
they were getting ripped off.

Now they have us in their corner.
How is that not a win?

You said in there
you'd find another way.

Did you mean it?

Sure. Absolutely.

Look, I...

I need you to understand
something very critical here.

Shoot.

I put myself on
the line to get you this job.

Okay.

I thought it was because I'm
sensational with old people.

Yeah, and who do you
think told them that?

So what
you threw me a bone?

No. Asshole.

You know
I believe in you.

But then I made my
beliefs known to them.

Now everything you do reflects
back on me. With Howard.

Because ultimately,
I talked him into

going out on
a limb for you, too.

Do you understand?
It's, it's my word. It's my judgment.

Yeah.

You and I both know
you can do this job.

But please,
you just have to do it right.

Well...

You wanna make sure you put
in the batteries the right way.

Or it won't work.

Then you close him up.

And...

I think...

I think you're good to go,
young lady.

Why don't you give
his foot a squeeze?

He's funny!

Oh, darling...

I think I'll name you...

Mr. Snuggles.

Are you hungry?

I'm gonna get you
some mashed potatoes.

That should get you
through to next month.

Mike, thank you.

But you shouldn't
feel that you need to...

Too late.

Something up?

Feels like something's up.

No. It's...
I didn't get much sleep.

My head's...

I'm sorry.

You tell me it's none
of my business, I'll drop it.

I don't want you to worry.

Not the worrying kind.

Last two nights,
I heard gunshots.

First night, they were maybe a
block or two over. Woke me up.

My first thought
was firecrackers,

I mean, that's what I
assumed at the time.

But then last night...

There's no mistaking it. There was
three of them. They were quick.

Pop, pop, pop Closer.

It was like they were
right outside the house.

You call the cops?

Yeah.

Took 'em over
an hour to get here,

then they looked around
for a whole two minutes.

But by then, of course,
there was nothing to see.

I'm staying here tonight.

No, Mike.
No, that's not necessary.

It is not a problem.
I'll take the couch.

Mike, you asked,
so I answered.

Please, don't make me sorry
I told you.

Kaylee, come, hmm?

Get your supper.

What about Colorado Springs?

Um...

Two hundred and eighty three
residents, and...

We sent out 283 mailers.

Yeah, and how many
response cards came back?

Zero.

Zero?

Son of a bitch.

Dana, Toni.
Have a good one.

You too, Mr. Main.

Cliff, uh,
can I have a second?

What's up?

Uh, it's those
Sandpiper mailers.

We should be getting
responses of like 12 to 15%.

But we're
getting ones and twos.

In Colorado Springs, zero.

Wow!
How can that be?

I'm thinking it's the staff.

They're tossing the mailers before
they can reach the residents.

Maybe they got told to do it
by the Sandpiper front office.

Which would be
actionable as hell.

If we could prove it.

Big "if."

And to do so would take more
manpower than I can spare.

For now, let's just stick with
getting those client numbers up.

Guess you'd better
think of another way.

I think I got it.

TV commercial.
Highly targeted.

Let me tell you, at Sandpiper,
the trains run on time.

Mussolini would be proud.

Every one
I've visited so far,

same exact schedule.

10:00 a.m., water aerobics,

2:00 p.m., line dancing.
So on, and so forth.

They always leave 3:00 p.m.
to 4:00 p.m. free.

Why? Murder, She Wrote.

It's been in syndication
since, like, the 1850s.

And let me tell you,
when that thing comes on?

It draws the blue-hairs
like moths to a bug zapper.

3:14 p.m., end of
the first act cliff-hanger.

First commercial up, Davis & Main.
Guaranteed eyeballs.

Lots of 'em.

There's nothing
Sandpiper can do about that.

We ran a commercial a few years back,
another class action case.

Kind of a new thing for us.
It's not exactly my go-to,

but generally speaking,
I'm open to it.

We will talk next week.

Great! Safe travels.

Mesothelioma is
a rare lung disease

usually associated with
exposure to asbestos,

a known human carcinogen.

Long-term inhalation
of asbestos fibers

can cause serious or fatal illnesses

including malignant lung cancer,
mesothelioma and asbestosis.

I remember they worked real hard
to get that just right.

To get what just right?

Oh, the swirl.

They wanted it kind of nebulous,
but not too nebulous.

Then there was
the issue of the speed.

I remember there were a lot
of meetings about that.

I'll bet.

For your free consultation,
call Davis & Main at 505-242-7700.

That's 505-242-7700.

Cliff signed off on this?

The partners were very happy.

What do you think?

I think...

Whatever happened
to showmanship?

Yo. Check it out.

Ricola!

Ricola!

Hey!

Would you two ass-clowns
act like the professionals

your parents are
paying for you to become?

This happens to
be very valuable.

Yeah?
What is it?

This one is
the Alpine Shepherd Boy.

It's for her nephew.
So, come on.

Join me. Production meeting.
Bring it in. All right.

Now look, teamwork
makes the dream work.

Together, we can make something,
dare I say it, bravura.

And this is a golden opportunity,
especially for you guys,

'cause it's gonna play
all around the Southwest.

So, who knows what
it could lead to?

Better lead
to 100 bucks each.

What is it with you
and money?

Saving up for a VX2000.

Hey! Pop quiz. What do we three
have in common with the greats?

Welles, Fellini, Bergman.
The biggies.

What?

All three of them, to a man,
worked in the highly lucrative,

creatively rewarding field,
of advertising.

And tonight, we join them.

This is heady stuff, right?

Okay. So, pay attention.

We open on granny,
and she is rocking.

So she's back and forth...

Just very back and forth.

And then, very slowly and
smoothly, the camera, uh...

Moves towards...
Dolly?

A dolly. Good, yeah.

You see a dolly here?

You guys
didn't bring a dolly?

Nope. No dolly.

You didn't ask for a dolly.

Gotta ask, dude.
Dolly's extra.

It's true.

Okay. No dolly. Um.

We will improvise then.

Stay with me.

She's rocking,
she's shivering,

she's clutching at
a tattered shawl.

They turned the heat off on her,
these evil bastards.

She's cold and hungry,
she's friendless.

This is
heart-rending stuff, man.

Okay. It's a one-er. And it's shot
in glorious black and white.

We can do that, right?

Yeah.

So, that's it? Old lady in a chair?
That's your commercial?

Does anybody like you?

I'm ready for my close-up,
Mr. McGill!

It wasn't exactly set because
Perez wasn't back up in time.

Low ball. Strike one out right now.
Dale Carey at the plate.

continuación

En Amarillo, Texas, Jimmy se apoya contra la pared de un edificio en ruinas mientras un autobús lleno de residentes de Sandpiper Crossing se detiene frente a él. El conductor, que ha sido sobornado por Jimmy para detenerse aquí, salta y se disculpa con sus pasajeros por un "hipo". Jimmy sube a bordo, busca a la Sra. Alma May Urbano y le pregunta si recibió un correo de demanda colectiva de Davis & Main sobre el cobro excesivo de Sandpiper. Otros pasajeros escuchan su conversación y acosan a Jimmy con preguntas. Jimmy explica que Sandpiper también puede haberles cobrado de más y se ofrece a ayudarlos a recuperar su dinero. Poco después, los estudiantes del último año bajan del autobús en el restaurante de destino y le entregan a Jimmy complacido sus cartas de compromiso firmadas. Acto I De vuelta en Albuquerque , el abogado adjunto de Sandpiper se reúne en HHM , con Chuck nuevamente presente. Volviendo al tema del contacto con los clientes, Cliff se ofrece a evitar que Jimmy tenga que presumir de haber ganado más de 200 nuevos clientes en las últimas semanas. Sospechando de su tasa de éxito en Amarillo por una sola respuesta a su correo, Chuck plantea la preocupación de que la solicitud, una práctica ilegal, estuvo involucrada. Jimmy insiste en que los residentes acudieron a él, no al revés. A medida que avanza la reunión, Jimmy intenta volver a jugar con Kim ., pero esta vez ella se aparta. Al darse cuenta de que ella también es escéptica de sus métodos, Jimmy le asegura al grupo que, para evitar cualquier impresión de incorrección, encontrará otra forma de proceder. Después de la reunión, Jimmy persigue a Kim y admite haber solicitado. Frustrada, Kim le recuerda que se arriesgó para conseguirle este trabajo y que sus acciones se reflejan en ella. En la casa de Stacey , Mike le muestra a Kaylee cómo jugar con un nuevo cerdito de juguete. Satisfecho de que su nieta esté entretenida, se dirige a la cocina para entregar un sobre con dinero para ayudar a Stacey con sus gastos. Mike nota que Stacey parece estar nerviosa. Cuando él presiona, ella revela que ha estado escuchando disparos nocturnos en su vecindario. Mike insiste en quedarse para vigilar, pero Stacey rechaza firmemente su oferta. Acto II En Davis & Main , Jimmy y Omar revisan las tasas de respuesta de sus correos de demanda colectiva. De los 283 correos enviados a la sucursal de Sandpiper en Colorado Springs, a Jimmy le molesta descubrir que no recibieron ninguna respuesta. En el vestíbulo, Jimmy atrapa a Cliff .mientras se dirige a un viaje de negocios. Jimmy aprovecha la oportunidad para actualizarlo rápidamente sobre el caso, especulando que los miembros del personal de Sandpiper en Colorado Springs están tirando sus sobres antes de que los residentes puedan verlos. Propone una forma alternativa de llegar a los clientes: un comercial de televisión muy específico. Cliff reconoce que la empresa produjo un comercial para una demanda colectiva anterior, por lo que estaría abierto a discutir la idea. De vuelta en su oficina, Jimmy evalúa la incursión anterior de Davis & Main en el mundo de la publicidad legal. Su mediocre comercial lo deja decepcionado. Jimmy llega a la casa de la Sra. Strauss y se reúne con el equipo de cámara de la UNM que previamente filmó su truco publicitario . Jimmy da a los estudiantes de cine hastiados una charla de ánimo, describiendo su visión para el comercial. Son interrumpidos por la Sra. Strauss, que desciende del segundo piso a través de su silla de la escalera, arreglada y lista para su primer plano. Mientras tanto, Mike estaciona frente a la casa de Stacey y vigila durante la noche. Horas más tarde, se pone tenso cuando un automóvil se acerca lentamente hacia él, pero resulta ser alguien que entrega periódicos de manera inocua. A la mañana siguiente, un Mike insomne ​​se instala en su cabina de estacionamiento, exhausto. Está alarmado cuando Stacey lo llama presa del pánico. Cuando él se detiene en la entrada de su casa, ella le hace una seña para que se acerque al costado de la casa y le señala una muesca en el estuco. Stacey le informa que escuchó disparos nuevamente anoche y que una de las balas golpeó demasiado cerca de su casa. Mike sabe de primera mano que esto es imposible. Sugiere amablemente que podría haber sido un sueño, pero Stacey es inflexible. Mike promete mudarlas a ella y a Kaylee fuera de la casa a un vecindario más seguro. Acto III En su apartamento, Jimmy proyecta su comercial Sandpiper para Kim. Observan cómo una sombría Sra. Strauss admite entre lágrimas que los ahorros de su vida desaparecieron cuando se mudó a un centro de vida asistida. Kim está impresionada con el comercial, pero sorprendida de que Cliff esté de acuerdo con él. "¿Por qué no lo estaría?" Jimmy pregunta, evitando una respuesta directa. En Davis & Main, Jimmy reflexiona sobre si mostrar su comercial a Cliff. Camina hacia la oficina de Cliff con la cinta VHS en la mano, pero se detiene en seco. Regresa apresuradamente a su oficina y llama al departamento de ventas de anuncios en una estación de televisión en Colorado Springs. Mike visita Caldera para buscar más trabajo. Caldera le ofrece un trabajo de guardaespaldas mal pagado, pero Mike necesita más dinero. “¿Quieres un pago del siguiente nivel? Tienes que hacer un trabajo del siguiente nivel”, responde Caldera, mencionando que conoce a un usurero que necesita un ejecutor. Mike se niega a hacer cualquier trabajo que requiera que lastime a las personas y, en cambio, se conforma con el trabajo de guardaespaldas. Acto IV Jimmy camina ansiosamente en su oficina cuando su comercial está a punto de salir al aire. Confirma con Omar que todas las llamadas serán enrutadas y respondidas correctamente. Tranquilizado pero todavía nervioso, se retira a su oficina y prueba su antiguo ritual de "dedos mágicos" para convocar llamadas. Justo cuando está a punto de admitir la derrota, los teléfonos comienzan a sonar. Jimmy se dirige al bullpen, donde todos los asistentes están recibiendo llamadas. Jimmy observa con orgullo el bullicioso bullpen. Mientras tanto, Stacey y su hija duermen profundamente en la pequeña cama de Kaylee. Habiendo finalmente convencido a Stacey para que lo deje quedarse, Mike yace despierto en su sofá. Su teléfono vibra; Caldera le ofrece un trabajo de "siguiente nivel" de un tipo que solicita específicamente a Mike. Jimmy y Kim ven la película Ice Station Zebra con vino y comida para llevar. Su noche se ve interrumpida por una llamada al celular de Jimmy. Es Cliff, que está furioso con Jimmy por transmitir un comercial sin consultarlo a él ni a sus socios. Jimmy intenta suavizar la situación señalando el alto volumen de tráfico de clientes que ya ha generado el comercial. Cliff exige que Jimmy muestre el comercial a los socios a la mañana siguiente antes de colgar. Para el beneficio de Kim, Jimmy finge que Cliff lo llamó para felicitarlo por el anuncio. Se reúne con ella en el sofá, haciendo todo lo posible por ocultar su preocupación por la tormenta que enfrentará mañana. Mientras tanto, Mike conduce hasta un lugar de encuentro desolado. Se acerca a su nuevo patrón: Nacho . Le dice a Mike: “Hay un tipo. Y necesito que se vaya. Trivialidades. El nombre del episodio "Amarillo" es español para "Yellow". Jimmy llama la atención de uno de los mayores al usar papel "Canary-Yellow" en sus anuncios. En Breaking Bad, Jimmy usaba ocasionalmente una camiseta amarilla. Al momento de filmar el comercial, las paredes de la casa tenían el color amarillo. La escena teaser en la que Jimmy convence a muchos residentes de Sandpiper Crossing tiene lugar en Amarillo, una ciudad de Texas. Jimmy menciona una situación de "la esposa de César", una referencia a la supuesta declaración de Julio César "La esposa de César debe estar por encima de toda sospecha", cuando se le pregunta por qué se divorció de su esposa Pompeia. Uno de los publicistas está ahorrando para una videocámara VX-2000. La línea "Estoy listo para mi primer plano, Sr. McGill" es una referencia a Sunset Boulevard . La línea real es "Muy bien, Sr. DeMille, estoy listo para mi primer plano". Jimmy y Kim ven juntos Ice Station Zebra porque a ella le encanta esta película. En Breaking Bad, Ice Station Zebra Associates es el nombre del holding de Saul. El cerdito de juguete que Mike le muestra a su nieta es el mismo cerdito de juguete que coloca en la mirilla de la puerta de Duane Chow para distraer a Chris Mara mientras se le acerca sigilosamente por detrás en el episodio Madrigal de Breaking Bad .